The responsibility of the forms and content of every advertisement, sign, stationary or business card shall be on

• A. The supervising licenser whose name and number is displayed
• B. Each licensee
• C. Both the licensee and the supervising licenser whose name and number is displayed
• D. The patient

Answer: (C)

Advertising by a licensed hearing aid dispenser who works under supervision carries joint accountability. When an ad, sign, letterhead, or business card includes the names and license numbers of both the licensee and the supervising licenser, both individuals are responsible for the forms and content. This arrangement ensures there is a clearly identified responsible party who can be held to the professional and advertising standards, and it discourages misleading or inaccurate statements by placing liability on everyone who signs off on the material. The supervising licenser has overarching responsibility for the practice, while the licensee has the day-to-day duty to comply, so both must ensure the advertisement is truthful, compliant, and properly presented. The patient isn’t responsible for regulatory compliance, and relying on only one party would weaken accountability.