Which of the following constitutes professional misconduct in advertising?

• A. Using the name of a temporary licensee or trainee in an advertisement
• B. Falsely claiming services are free
• C. Providing a truthful price
• D. Listing hours of operation

Answer: (A)

Advertising must accurately reflect licensure status. Including the name of a temporary licensee or trainee in an advertisement creates a false impression about who is authorized to practice and who is supervising the work. The public could think a fully licensed professional is involved when that may not be the case, which is why this conduct is deemed professional misconduct in advertising.

Providing a truthful price and listing hours of operation are normal, permissible details and do not misrepresent licensure. While claiming services are free would be misleading, the direct issue highlighted here is the misrepresentation of licensure status by naming a temporary licensee.