Which of the following reflects the prohibition on promoting medical authority in advertising?

• A. Using a term that connotes medical competence that does not exist
• B. Providing factual cost data only
• C. Listing office hours
• D. Describing the equipment used

Answer: (A)

The key idea is that advertising cannot imply you have medical authority or credentials you don’t actually possess. Using a term that connotes medical competence that does not exist misleadingly suggests you have medical training or authority, which the law prohibits. This protects consumers from being led to believe, based on your ad, that you are more qualified or medically supervised than you truly are.

Other options don’t touch that issue. Providing factual cost data is simply sharing price information and doesn’t imply medical credentials. Listing office hours is routine logistical information. Describing the equipment used can be informative as long as it’s accurate and doesn’t imply medical authority.